- 11/27/2013 by Joanna Douglas (Yahoo)

Instead of shopping, Patagonia is encouraging shoppers to bring their worn out Patagonia brand clothing for repair. Not only are they offering free repair service, but there will also be food, beer and live music! There will also be a screening of the movie "Worn Wear", which shows outdoor enthusiasts in Patagonia Clothing.

Some see it as an anti- black friday campain, while others see it as a way for Patagonia to increase sales and popularity.
 

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