NFL MARKETING THEIR BRAND TO KIDS TO COUNTER NEGATIVE

WBAI-FM Program Highlight

NFL MARKETING THEIR BRAND TO KIDS TO COUNTER NEGATIVE

Friday, January 30, 2015 12:00 AM - 11:30 PM

As you all know by now, the Super Bowl is creeping up on us this Sunday, this as the dangers of football- including and especially for children- are becoming difficult to ignore.

Nevertheless, the Campaign for a Commercial Free Childhood has found that the NFL has recently ramped up a marketing campaign targeted at children, as detailed in their new report “OUT OF BOUNDS: The NFL’s Intensive Campaign to Target Children,” authored by Josh Golin.

In addition to drawing kids to a dangerous pastime, the campaign is also exposing them to the toxic culture propagated to the NFL, encouraging more screen time and promoting the products of their partners. This targeting of children has also gotten attention in The New York Times with their profile on Wednesday Jan.28th of an NFL safety clinic it conducts with mothers to allay their fears of concussions.

We spoke with Josh Golin, Associate Director of Campaign for a Commercial Free Childhood (CCFC) on the Friday edition of the Morning Show on the eve of the Super Bowl.

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